Hello there! The time has finally come to show the new and improved Love, Gracelee Photography. I know you must be saying.. what for?! Well, I will tell you. MOST of you know that my past photography business was Melanie McCusker Photography, and that business specialized in pretty much everything. As many of you may know, photographers now a days come a dime a dozen. There is a craze going on in this industry, and over the past couple of years photography in general has boomed. I started realizing that my brand was really just settling and not standing out. I mean don’t get me wrong, business was great, but I just felt that my business was not where I wanted it to be. One night as I was laying in bed, I was trying to think what I could do to make my business represent me more … and there was nothing. Then like most nights, I ended up spending the rest of my night day dreaming about my daughter. Thinking of what she will look like, who she will become, will I be a great mother? I was thinking all those things that a new soon to be mom was thinking. Then it hit me. I am so passionate and absolutely in love with my daughter, and I wanted to incorporate that into my business some how. I then started brain storming and came up with Love, Gracelee Photography, and thought that I would just strictly do lifestyle photography.
Even though I LOVED my job as a wedding photographer, at the time, I thought that just doing lifestyle photography would be easier for me once Gracelee arrived. I was so caught up in baby mode that I honestly just wanted to be a newborn photographer, so that way I could hold little babies all the time! OK.. now fast forward to about last week when I ended my engagement session with Sam & Whitney ( check out their super lovable nautical themed engagement ). I ended up saying yes to a wedding a couple of months ago, and I really did it because I fell in love with Whitney’s personality, and I new she would be awesome to work for! Once I left that engagement session, I really had an epiphany. I KNEW that I wanted to do weddings, and that honestly that was my passion. I love everything about love, and I am just so lucky that I get to capture that for other people. I knew that in order to get my business to be where I wanted it to be, I needed to make some serious changes. Not only to my brand, but to my perspective on my business.
That night I sat down for HOURS and started brain storming. What were my goals this time around, and what is success to me as a photographer. You see, working in this business, there are SO many talented photographers , and just so much inspirations everywhere. However, what I would find myself doing in my past business was defining MY success with someone else’s business. For example, some of my all time favorite photographers were ALWAYS getting published in magazines and doing over 30 weddings a year. I was setting my goals and my success to something that was just unrealistic. Not that it couldn’t be done, but I thought if I didn’t make it happen I wasn’t successful. So this time around before I did anything I made a list of what was a successful business for me. Now that I am a mother, my whole entire world has changed for the better, and so has my outlook on life. She has made me into a better person, and I want my success to be focused around being able to balance this beautiful business that I am about to create and my Princess. So here is what I came up with:
Success means to me-
1. Being able to put my family first and business second
2. Is knowing I am not the BEST photographer in the world, but doing whatever it takes to make my business my clients FAVORITE <3
3. Working a couple of weekdays a week, and then the rest is spent with my love bug
4. Booking only 2 weddings a month
5.Using my business income for savings and extra spend money on the family
6. Making sure my business is not a burden but a blessing
7. Last but not least, and really the most important, letting God take my business is his hands. He has a plan for me and my family, and I am willing to let him lead me where he wants.
With that list, I was able to create the new and improved Love, Gracelee Photography. I am SO excited and anxious to see where this leads me and my family. I really want to say thank you so much to everyone who has stood by me and has believed in me no matter what name I attached to an image. Without you all, I would be nothing.
Now that I am all done, I am leaving you with a wedding I never posted! This was taken back in April and it is featuring Ariel and Austin! One of my favorite couples! I have a couple more weddings to post so don’t worry there will be more <3